The Londoner

Jan. 22 - Serbia's President Boris Tadic reacts to the news that ultranationalist Radical Party has claimed victory in national elections. A projection of the result showed the opposition radicals winning 28 per cent of the vote, a point higher than in the last election in 2003 and enough to make them the largest party in the Parliament. But pro-western Democratic politicians said they could amalgamate to form the biggest parliamentary block. Penny Tweedie reports.

Introduction The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The output from the Ansoff product/market matrix is a series of suggested growth strategies that set the direction for the business strategy. These are described below: Market penetration Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives: • Maintain or increase the market share of current products – this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling • Secure dominance of growth markets • Restructure a mature market by driving out competitors; this would require