Power of The Voice: Blow for Cowell as BBC's newcomer beats Britain's Got Talent in head-to-head clash
The X Factor repeatedly lost out to Strictly Come Dancing in last year’s bitter ratings war.
And Simon Cowell’s reign as the king of Saturday night television appeared even more vulnerable after the BBC’s new show, The Voice, beat Britain’s Got Talent for the 20 minutes that they clashed this weekend.
Cowell’s ITV show topped the ratings overall with an average of 9.4million viewers – down 500,000 on a year ago – compared to The Voice’s 8.4million, according to overnight figures.
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